What is Groggo By Matt Furie (GROGGO) Crypto Coin? The Truth Behind the Meme Token

What is Groggo By Matt Furie (GROGGO) Crypto Coin? The Truth Behind the Meme Token

Jan, 21 2026

GROGGO isn’t a cryptocurrency built to change the world. It doesn’t have a blockchain protocol, a team of developers, or a roadmap for real-world use. It’s a meme token - a digital collectible tied to an artist’s character, launched to ride the wave of internet culture and speculative trading. If you’ve ever heard of Pepe the Frog, you already know the story. GROGGO is the next chapter.

Who Is Matt Furie, and Why Does GROGGO Exist?

Matt Furie is the artist behind Pepe the Frog, the cartoon character that went from a harmless comic strip figure to one of the most recognizable memes on the internet. But as Pepe got twisted by online extremists, Furie spent years trying to reclaim it. He wrote books, made art, and distanced himself from the hate groups that co-opted his creation. In 2024, he released his final artistic work: a series featuring a new character - Groggo, a blue frog with a calm expression, holding a cup of coffee. It was meant to be peaceful. Quiet. A contrast to the chaos Pepe became.

Then, someone turned Groggo into a cryptocurrency.

GROGGO was launched as a token on the Ethereum blockchain, with the stated goal of "bringing awareness to Matt Furie’s art." No official endorsement from Furie was ever confirmed. No partnership. No donation pipeline. Just a token contract deployed by an anonymous team, using Furie’s artwork as a brand. It’s marketing disguised as art appreciation.

How Does GROGGO Work?

GROGGO operates like most meme coins: no utility, no governance, no staking, no rewards. It exists solely as a tradable asset on decentralized exchanges like Uniswap. The token’s contract address on Ethereum is 0x4201...32f54c. You can buy it with ETH, but you won’t find it on Coinbase, Binance, or Kraken. You won’t even find it on most major wallets.

Here’s what you need to know:

  • Supply: Around 420.69 million tokens total - a clear nod to the "420" meme culture. Some sources say circulating supply is the same; others claim over 900 million. The numbers don’t match because no one audits this.
  • Blockchain: Primarily Ethereum, but Phantom Wallet (a Solana wallet) lists a version too. That’s confusing. Is there a Solana fork? Or is it just a mislabeled listing? No one’s clear.
  • Price: As of January 2026, it’s trading between $0.0002 and $0.0007. That’s down over 99% from its all-time high of $0.045 in November 2024.
  • Market Cap: Between $80,000 and $150,000 - barely enough to buy a used bicycle in New Zealand.

Trading volume? Barely $100 a day. That’s less than what a single whale might spend on a single trade in Dogecoin. The token has about 2,700 holders. For comparison, Shiba Inu has over 1.2 million. GROGGO is a ghost town.

Why Is the Price So Volatile?

Low liquidity + high speculation = wild swings.

On one day, CoinStats says GROGGO jumped 30%. The next, CoinGecko shows a 1% drop. Live Coin Watch says it’s flat. Why? Because there’s no real market. A single wallet moving 50 million tokens can spike the price by 20%. That’s not a market - that’s a rigged game.

There’s no news. No updates. No team announcements. No community events. Just occasional Reddit threads and Twitter posts from people who bought in at the peak and are now hoping for a miracle.

It’s the same pattern we’ve seen with hundreds of meme coins since Dogecoin: a flash in the pan. A pump driven by hype, followed by a slow, inevitable dump. The only difference with GROGGO is the art angle. It’s not just another dog or shiba - it’s a blue frog from a graphic novel. That’s what makes it feel different. But emotionally appealing doesn’t make it valuable.

A cracked digital screen showing a frog token, surrounded by blockchain codes, smudged with charcoal.

Can You Buy GROGGO? How?

Yes - if you know where to look.

On Ethereum, you can find GROGGO on Uniswap. You’ll need:

  1. A wallet like MetaMask or Rainbow.
  2. Some ETH to pay for gas fees.
  3. The GROGGO contract address (0x4201...32f54c).
  4. Patience. Swaps may fail. Liquidity is so thin, your trade might not go through.

On Solana? Maybe. Phantom Wallet shows a version, but the market cap is under $30. That version might be fake. Or a scam. Or a testnet token. No one knows for sure.

Don’t expect to buy it on Coinbase. Even though Coinbase has a price page for GROGGO, it doesn’t let you trade it. That’s just data aggregation - not real access.

Is GROGGO a Scam?

Not technically. There’s no evidence of rug pull. The contract isn’t minting new tokens. The liquidity isn’t locked in a way that suggests theft. But it’s also not a project. It’s a product with no purpose.

It’s more like a digital art print that got turned into a lottery ticket. You’re not investing in a company. You’re not backing a team. You’re not funding development. You’re betting that someone else will pay more for it tomorrow.

And here’s the catch: Matt Furie isn’t making money off this. He hasn’t endorsed it. He hasn’t promoted it. He’s not even mentioned it publicly. The token is using his art without permission - legally, that’s a gray area. But ethically? It’s a stretch.

A lone figure stands in a digital wasteland with a frog token, a faint candle labeled 'Matt Furie' burning nearby.

Who’s Buying GROGGO?

Two kinds of people:

  • Meme coin speculators - those who chase the next viral token after Shiba Inu, Dogecoin, or Pepe. They see a 100x potential and jump in, knowing they might lose it all.
  • Art collectors - fans of Matt Furie’s work who think buying GROGGO supports his legacy. They don’t care about price. They care about owning a piece of his final artistic statement.

Neither group is large. The token’s community is tiny. There are no Discord servers with thousands of members. No influencers pushing it. No YouTube explainers. Just scattered tweets and a few Reddit threads that go unanswered.

What’s the Future of GROGGO?

Realistically? It’s fading.

Most meme coins with a market cap under $1 million die within 18 months. Binance Research says 95% of them do. GROGGO’s market cap is under $100,000. It’s not growing. It’s not getting listed on new exchanges. No team is building anything. No utility is being added.

The art connection might keep it alive for a little longer - collectors might hold it as a novelty. But as interest in meme coins cools and regulators crack down on low-liquidity tokens, even that might not be enough.

Right now, GROGGO is a footnote in crypto history. A weird, quiet experiment. A blue frog floating in a sea of noise. It’s not going to make anyone rich. But for some, it’s a quiet tribute to an artist who tried to bring peace to a chaotic internet.

Should You Buy GROGGO?

If you’re looking to invest? No.

If you’re looking to gamble? Maybe - but only with money you can afford to lose. Treat it like buying a lottery ticket, not a stock.

If you’re a fan of Matt Furie’s art? Maybe you want to own it as a digital artifact. That’s fine. Just know: you’re not funding an artist. You’re buying a token with no backing, no future, and no guarantee.

There’s no harm in curiosity. But don’t confuse nostalgia with value.

12 comments

  • Abdulahi Oluwasegun Fagbayi
    Posted by Abdulahi Oluwasegun Fagbayi
    06:52 AM 01/22/2026

    GROGGO is less a cryptocurrency and more a digital haiku-minimalist, quiet, and unintentionally profound. No whitepaper needed. No roadmap. Just a frog with coffee, floating in the void of speculative noise. Sometimes art doesn’t need utility to matter.

  • Jennifer Duke
    Posted by Jennifer Duke
    04:36 AM 01/24/2026

    Oh honey, let me tell you something. This isn’t art-it’s a meme laundering scheme disguised as cultural reverence. Matt Furie didn’t ask for this. The fact that people think buying a token = supporting an artist is the exact reason capitalism eats its own children. We’re not collectors, we’re emotional dumpster divers.

  • katie gibson
    Posted by katie gibson
    10:50 AM 01/25/2026

    YOOOOO GROGGO IS THE NEW PEPE BUT LIKE… COOLER?? I BOUGHT 10M AT 0.0001 AND NOW I’M RICH?? 😭☕️

  • Andy Marsland
    Posted by Andy Marsland
    16:51 PM 01/25/2026

    Let’s be clear: this isn’t about art. It’s about the commodification of trauma. Matt Furie spent years trying to rescue Pepe from the alt-right. Now, someone turns his peaceful blue frog into a speculative gambling token with a 420.69 supply? That’s not irony-it’s sacrilege wrapped in blockchain glitter. The fact that people still think this is ‘art appreciation’ reveals how deeply we’ve lost the ability to distinguish meaning from marketing.

  • Jeffrey Dufoe
    Posted by Jeffrey Dufoe
    00:38 AM 01/27/2026

    i just think it’s cool that someone made a frog token. no big deal. if you like it, buy it. if not, don’t. easy.

  • Tselane Sebatane
    Posted by Tselane Sebatane
    06:22 AM 01/28/2026

    Look, I don’t care if it’s a meme or a token or a frog holding a coffee. What I care about is that someone, somewhere, is choosing peace over chaos. GROGGO isn’t trying to make you rich-it’s trying to make you breathe. In a world where every coin screams ‘HODL’ and ‘TO THE MOON,’ this quiet blue frog is a meditation. Maybe that’s the real rug pull: the idea that everything must have a financial return. What if value doesn’t need a price tag?

  • Jonny Lindva
    Posted by Jonny Lindva
    03:36 AM 01/30/2026

    Hey, if you’re into it and you’re not risking rent money, go for it. No shame in collecting digital art. Just don’t pretend you’re funding an artist. And maybe don’t post about it on Twitter like you just discovered fire.

  • Darrell Cole
    Posted by Darrell Cole
    15:43 PM 01/31/2026

    Everyone’s missing the point. This isn’t about Furie. It’s about how the internet turns everything sacred into a trading card. Pepe was a joke. Groggo was a peace offering. Now it’s a ticker symbol. The real scam isn’t the contract-it’s our collective willingness to monetize silence. The frog didn’t ask for this. Neither did we.

  • Dave Ellender
    Posted by Dave Ellender
    15:19 PM 02/ 1/2026

    I’m not here to judge. But I do wonder: if Matt Furie knew this was happening, would he smile? Or would he just turn off his computer and go for a walk?

  • Jen Allanson
    Posted by Jen Allanson
    07:09 AM 02/ 3/2026

    It is imperative to note that the unauthorized commercial utilization of copyrighted artistic material constitutes a clear violation of intellectual property norms, irrespective of the medium or the perceived benevolence of the underlying aesthetic. This token is, legally and ethically, a dereliction of artistic integrity.

  • Harshal Parmar
    Posted by Harshal Parmar
    16:56 PM 02/ 3/2026

    Bro, I know it’s just a frog, but honestly? I bought some because I miss the old internet. The one where a drawing could mean something without needing to make money. I don’t care if it goes to zero. I keep it like a little digital shrine. Maybe that’s dumb. But in 2026? I’ll take dumb over cynical any day.

  • Anna Topping
    Posted by Anna Topping
    22:44 PM 02/ 3/2026

    is it just me or does groggo feel like the last quiet thing left on the internet? like… imagine if the whole crypto world was just screaming and then suddenly… a frog sipping coffee. no hype. no whitepaper. just… calm. i don’t know why i bought it. i just needed to believe in something that didn’t need to be loud.

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